As we all look forward to the last quarter of an absolutely dreadful economic year and summer winds to an end, isn’t it time we all took a little accounting of the good, even great things, that have happened over the last few months or year…and give it our best spin.
“Enough of the negatives…can’t you and all the other bloggers say anything positive for a change?”
On a macro level, this country has made some incredible strides.We’ve elected our first African American president who seems to be young enough and hip enough to connect with most Americans, even those that may not agree with all his policies.We’re recognizing the major problems of the country…the endless wars, healthcare, the housing and credit crisis…even if we aren’t yet at solutions.That will come.The positive is a universal recognition of the problems and airing the grievances. We’re all Americans and we’re all patriotic. And we always eventually figure a way to meet somewhere toward the middle to move forward. Are we better off than last year at this time? Not necessarily…but do we feel better about progress toward solutions? I, and a lot of others do.
What about all this business and social technology that seems to be causing such consternation…will it cost me my daily newspaper, my job, my very sanity as I try to keep up? Yes, it could, and much more.Is that all bad? No (well, not sure on the sanity issue…) There are some real positives to be taken from our rapid march to an all-digital world. We are far more cognizant of our neighbor next door as well as across the globe. We know more about what they’re thinking, how it might affect us personally or professionally, and we know it almost instantly.We can communicate in a nanosecond what used to take us hours or days. And in spite of all the inane and silly tweets, texts, posts to the contrary, this is a good thing. Ask the paramedic or even your CFO if they’d prefer the old way…no way.
But one of the real positives of what’s new is how it affects what’s old…. like responsibility. Not only do fresh ideas and fresh technology offer obvious advances in that which they replace, but they also offer the opportunity to reevaluate that which is indirectly affected, and how to make it better. If we now have the capability of communicating what we are doing instantly to a million “followers” and “fans,” should we not also consider now what it is we’re communicating…and more importantly the positive effect that communication might impart?Cool, huh.
Where do we PR types fit in this new world? Well, we get to live in it and enjoy it, and experience it… and we get to use the new stuff; and we get to do what we do best… tell others about it.The possibilities are endless… and that’s the biggest positive of all.
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