If the Traditional PR Happy Meal Leaves You Still Hungry…

…Is it too much to ask for a little media with that order?

We’ve been asking ourselves for a long time now why so many really smart companies put out the big money to their traditional PR firms for practically nothing of substance in return…like ordering a Happy Meal™ at your local fast food stop and not getting fries…or even the Big Mac™!

We decided it might make for some interesting video to tell the “Pay-for-Performance PR” story in a series of vignettes. Who knows, it might even make you hungry for something other than a fat juicy invoice every month…